Cathy has helped companies improve their sales performance for over 15 years

In her experience one of the biggest obstacles to sales performance is how companies and sales people manage their account planning.

Too many account plans become "what I did this summer" - type reports rather than being active, dynamic resources that drive intelligent marketing and sales decisions.

One Danish company had invested hugely in its new account planning process - only to find that it had very little impact on sales.Cathy worked with them to develop the theme of “what is high impact account planning”. The initial project was so successful that the company rolled it out to its global divisions with significant results.

If you feel that people in your company are playing lip service to account planning, or that your own account planning system hinders rather than helps sales performance, contact cathy@cathysirett.com for a discussion on how High Impact account planning could help your company increase sales effectiveness